“Sincerity is not manipulation.”
The film risks embarrassment to make emotion communal, and that openness is harder than fashionable detachment.

New in Town
Comedy · Romance · 2009
Lucy Hill is an ambitious up-and-coming executive living in Miami. She loves her shoes, her cars, and climbing the corporate ladder. When she is offered a temporary assignment — in the middle of nowhere — to restructure a manufacturing plant, she jumps at the opportunity, knowing that a big promotion is close at hand. What begins as a straightforward assignment becomes a life-changing experience as Lucy discovers greater meaning in her life and, most unexpectedly, the man of her dreams.
New in Town
“She's an executive on the move. But her career is taking her a little farther than she expected.”
Critical arithmetic
One number, for now.
Scores change. Arguments endure.
TMDB
5.8 / 10
Community rating
Lucy Hill is an ambitious up-and-coming executive living in Miami. She loves her shoes, her cars, and climbing the corporate ladder. When she is offered a temporary assignment — in the middle of nowhere — to restructure a manufacturing plant, she jumps at the opportunity, knowing that a big promotion is close at hand. What begins as a straightforward assignment becomes a life-changing experience as Lucy discovers greater meaning in her life and, most unexpectedly, the man of her dreams.
What this film says about your taste.
Not a recommendation score. A measure of how closely the film’s taste signals resemble yours.
The archetype split
Who fights over New in Town?
The Popcorn Loyalist
“Big screen, big feelings, no apologies.”
Read their caseThe Big-Idea Head
“You watch with your brain, not your gut.”
Read their objectionThe split comes from the same five-axis model used by the test, not audience ratings or review sentiment.
Nearby on the taste map.
TMDB supplies the candidates. CriticWise reorders them by craft, strangeness, prestige, emotion, and pace.
Watch in your region.
Cinema release signals and current streaming, rental, and purchase options for your region.
Streaming availability data supplied by JustWatch.
The people responsible.
Cast & crew
Directed by
Jonas Elmer
Written by
Ken Rance · C. Jay Cox
Put New in Town on trial.
Two incompatible taste archetypes. One film. Read the arguments, then issue a completely binding cultural ruling.
“The strings are showing.”
Every cue tells you exactly what to feel and when, leaving sentiment to do the work character should have done.





