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New Biz in the Hood

New Biz in the Hood

Comedy · Drama · 2019

Fred Bartel is the charismatic boss of a trendy Parisian communication agency, Happy Few. After a heated tax audit, he was forced by the administration to relocate overnight his company in La Courneuve. Fred and his team meet Samy, a young suburb who will quickly propose to teach them the rules and practices to adopt in this new environment.

Movie details

New Biz in the Hood

2019 Comedy · Drama 1h 30m

Critical arithmetic

One number, for now.

TMDB

5.8 / 10

Community rating

Fred Bartel is the charismatic boss of a trendy Parisian communication agency, Happy Few. After a heated tax audit, he was forced by the administration to relocate overnight his company in La Courneuve. Fred and his team meet Samy, a young suburb who will quickly propose to teach them the rules and practices to adopt in this new environment.

CriticWise case file

What this film says about your taste.

Not a recommendation score. A measure of how closely the film’s taste signals resemble yours.

The archetype split

Who fights over New Biz in the Hood?

The split comes from the same five-axis model used by the test, not audience ratings or review sentiment.

Taste neighbourhood

Nearby on the taste map.

TMDB supplies the candidates. CriticWise reorders them by craft, strangeness, prestige, emotion, and pace.

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Names above the title

The people responsible.

Directed by

Mohamed Hamidi

Written by

Mohamed Hamidi · Michaël Souhaité · Khaled Amara

Gilles Lellouche

Gilles Lellouche

Frédéric Bartel

Malik Bentalha

Malik Bentalha

Samy

Sabrina Ouazani

Sabrina Ouazani

Leïla

Camille Lou

Camille Lou

Élodie

Anne-Elisabeth Blateau

Anne-Elisabeth Blateau

Sidonie

Loïc Legendre

Loïc Legendre

Gilou

Hugo Becker

Hugo Becker

Mike

Court is in session

Put New Biz in the Hood on trial.

Two incompatible taste archetypes. One film. Read the arguments, then issue a completely binding cultural ruling.

The defence The Sentimental Softie

“Sincerity is not manipulation.”

The film risks embarrassment to make emotion communal, and that openness is harder than fashionable detachment.

The prosecution The Popcorn Loyalist

“The strings are showing.”

Every cue tells you exactly what to feel and when, leaving sentiment to do the work character should have done.