The Merchants of Cool

The Merchants of Cool

How businesses market to American teenagers, and the effect they have together on popular culture.

7.2
2001
55 min
DocumentaryHistoryMusic

Synopsis

A documentary on the marketing of pop culture to Teenagers.

Cast

Douglas Rushkoff

Douglas Rushkoff

Self

Christina Aguilera

Christina Aguilera

Self

Greg Berlanti

Greg Berlanti

Self

Jessica Biel

Jessica Biel

Self