“Sincerity is not manipulation.”
The film risks embarrassment to make emotion communal, and that openness is harder than fashionable detachment.

Desperately Seeking Santa
Romance · TV Movie · 2012
Jennifer, a young, ambitious executive running promotions at a failing Boston mall comes up with a genius promotional gimmick to save her workplace and position herself for advancement: hold a "Hunky Santa" contest to replace the old Mall Santa. David, a local man trying to save his family's pizzeria, ultimately wins the contest and sparks fly between him and Jennifer. However, complications ensue when it comes to light that the company Jennifer works for is the same one trying to run David's family out of business.
Desperately Seeking Santa
Critical arithmetic
One number, for now.
Scores change. Arguments endure.
TMDB
5.9 / 10
Community rating
Jennifer, a young, ambitious executive running promotions at a failing Boston mall comes up with a genius promotional gimmick to save her workplace and position herself for advancement: hold a "Hunky Santa" contest to replace the old Mall Santa. David, a local man trying to save his family's pizzeria, ultimately wins the contest and sparks fly between him and Jennifer. However, complications ensue when it comes to light that the company Jennifer works for is the same one trying to run David's family out of business.
What this film says about your taste.
Not a recommendation score. A measure of how closely the film’s taste signals resemble yours.
The archetype split
Who fights over Desperately Seeking Santa?
The Sentimental Softie
“You came to feel something, and you will.”
Read their caseThe Cool Ironist
“Feeling things is a little embarrassing.”
Read their objectionThe split comes from the same five-axis model used by the test, not audience ratings or review sentiment.
Nearby on the taste map.
TMDB supplies the candidates. CriticWise reorders them by craft, strangeness, prestige, emotion, and pace.
Watch in your region.
Cinema release signals and current streaming, rental, and purchase options for your region.
Streaming availability data supplied by JustWatch.
The people responsible.
Cast & crew
Directed by
Craig Pryce
Written by
Michael J. Murray
Put Desperately Seeking Santa on trial.
Two incompatible taste archetypes. One film. Read the arguments, then issue a completely binding cultural ruling.
“The strings are showing.”
Every cue tells you exactly what to feel and when, leaving sentiment to do the work character should have done.






