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POM Wonderful Presents: The Greatest Movie Ever Sold

POM Wonderful Presents: The Greatest Movie Ever Sold

Comedy · Documentary · 2011

A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.

Movie details

POM Wonderful Presents: The Greatest Movie Ever Sold

“He's not selling out, he's buying in.”

2011 Comedy · Documentary 1h 27m

Critical arithmetic

One number, for now.

TMDB

6.4 / 10

Community rating

A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.

CriticWise case file

What this film says about your taste.

Not a recommendation score. A measure of how closely the film’s taste signals resemble yours.

The archetype split

Who fights over POM Wonderful Presents: The Greatest Movie Ever Sold?

The split comes from the same five-axis model used by the test, not audience ratings or review sentiment.

Taste neighbourhood

Nearby on the taste map.

TMDB supplies the candidates. CriticWise reorders them by craft, strangeness, prestige, emotion, and pace.

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Where it lives

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Names above the title

The people responsible.

Directed by

Morgan Spurlock

Written by

Morgan Spurlock

Morgan Spurlock

Morgan Spurlock

Self

Peter Berg

Peter Berg

Self

P

Paul Brennan

Self

Ralph Nader

Ralph Nader

Self

Brett Ratner

Brett Ratner

Self

J.J. Abrams

J.J. Abrams

Self

Donald Trump

Donald Trump

Self

Court is in session

Put POM Wonderful Presents: The Greatest Movie Ever Sold on trial.

Two incompatible taste archetypes. One film. Read the arguments, then issue a completely binding cultural ruling.

The defence The Auteur Devotee

“Form is the argument.”

Every composed frame and deliberate cut is evidence that control can be thrilling in its own right.

The prosecution The Popcorn Loyalist

“Technique in search of a pulse.”

Immaculate construction is still construction. The film may be too busy proving its craft to feel alive.